My Shining Armour Dublin Pop-Up Store

My Shining Armour Dublin Pop-Up Store

Exciting news for all My Shining Armour fans – they’re launching a pop-up store in Dublin next month!

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Repost Frivolous Freedoms – An Interview with a Penneys/Primark Fashion Buyer

A few weeks ago the lovely Frivolous Freedoms posted an interview with a fashion buyer working for Primark (Penneys for us Irish folk!). I found it an extremely interesting read – always love getting an insight into the ins and outs of roles within the fashion industry. Give it a read for yourself and find out more!

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Repost from Urban Revival: Fresh Cuts – A Fresh Approach to Fashion


So it’s no secret that as much as I love talking about the fashion industry and different brands – I’m an even bigger advocate for talking about Irish fashion stores and brands. Continue reading “Repost from Urban Revival: Fresh Cuts – A Fresh Approach to Fashion”

Brand Watch: [MADE] Store & Gallery

Brand Watch: [MADE] Store & Gallery

Happy bank holiday Friday one and all!

So this Brand Watch post is going back again to my Irish roots, discussing the wondering [MADE] Store and Gallery which is located on the top floor of Powerscourt Centre in Dublin City.

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Penneys – the store I love to hate

A while back Penney’s was accused by Irish designer Zoe Carol Wong of copying one of her designs from an old collection. As a store well-known for having pieces for sale bearing strong resemblance to other high-street stores I wasn’t surprised at this. However I was really disappointed that a store as big as Penneys would stoop so low. Continue reading “Penneys – the store I love to hate”

&Other Stories Fashion Buyer Interview

So this week, thanks to one of the fabulous girls in my course, I was lucky enough to get to interview the lovely Eimear O’Neill. Eimear is a fashion buyer based in LA for one of my favourite brandsĀ &Other StoriesĀ so naturally I jumped at the opportunity to ask her a few questions about her job and her thoughts on the fashion industry.

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