So a little bit about myself. My name is Alison and I’m currently studying the MSc. in Digital Marketing at Dublin City University. As someone who would regularly follow and keep up to date on various bloggers the thought of beginning my own had never occurred to me – I’m not really a ‘put yourself out there’ kind of gal! So when initially given the assignment of establishing and running a blog for the course of the year I was extremely skeptical, I mean who would really be interested in what I had to say, and more to the point; what did I have anything to say about?

There was many a discussion with many of my friends and family about the blog, I don’t think there was a person I know who didn’t know that I had to write a blog this year! After much deliberation and many a 180 turnaround on what I was going to write about I finally settled on establishing Fashioning Business. With the aim of combining my love of fashion with my business and marketing background I’ll be spending the next while posting about the behind-the-scenes goings on within the fashion world.